Is Europe Becoming Too Risky?
It’s hard to get away from the impression that for an American company considering international expansion, Europe isn’t what it used to be. With the exception of Canada, an expansion to (Western) Europe has in the past been the obvious region for that first foray into overseas growth. But in today’s environment, are the potential negatives outweighing the positives? This article considers whether international site selectors supporting US companies should no longer default t